This creation enabled designers to replicate hundreds of visual printed copies with a fraction of the original effort.Īlthough this technology was primarily used for artists and illustrators, the ability to quickly replicate images in color was eagerly incorporated into the newfound world of Victorian product marketing. One such world-changing invention was that of the color lithograph. The Victorian Era was a time of new inventions, products and processes. Two fonts, forty vector ornaments and twenty hand-drawn Victorian floral designs.Specifically, those that discarded the more traditional approaches to graphic design.ĭespite its incredible popularity in the 1800s, this style of typeface is still a timeless classic that appeals to both classic and contemporary projects. Unlike the Edwardians, who reveled in tradition and aesthetic restraint, the Victorians adored reinvented fonts. They combined the classic styles of Bodoni and Dido to create a statement of a font we know as Fat Face. Mammoth Fat Face is inspired by the rule-breakers of the Victorian Era who went against tradition. Upper and lowercase glyphs, numbers, and 32 symbols. This in addition to generously layered, textured and encased visual elements all became the norm of this period. Color-printing technologies were also being fine-tuned and mass-produced.Īs a result, Victorian typography became more bold, more colorful, and more stylized. Printed advertisements in newspapers and magazines were introduced for emerging brands to establish themselves to consumers as well as to compete with each other. Eventually “product catalogs” (our magazines’ ancestors) were introduced to help Victorians choose what they could buy. New products started to fill the pages of England’s newspapers. Some inventions, such as printed media, graphic design and even modern advertising techniques were all developed during this time of rapid economic change. But it does capture the juxtaposed beauty of simplicity against technology. Helsing may stand in direct contrast to the big, bold and brightly colored typefaces of the post-industrial Victorian Era. Top Victorian LetteringĪlthough the dominating style of the era was automated and ornamental, there was still an appreciation for hand-crafted, time-consuming workmanship. But became more bold, bright and decorative in order to stand out from the crowd. Victorian signage and typography such as Old Aflie followed the grace and delicacy of previous typeface-styles. Top Victorian TypographyĪs more and more products filled the pages, product designers became increasingly creative when designing posters, logos, and product labels. Mammoth Fat Face font pays tribute to those original typesetters who (quite literally) broke the mold to give the world the most popular font of the 19th Century. But made them darker, bolder and more visually commanding. This typeface family was developed by merging two traditional fonts, Dido and Bodoni. One of the most popular and commercially successful fonts to come out of the 19th-Century was the Fat Face font. And bring a sentimental nostalgia to any creative project. These enriching typefaces still evoke the excitement of a time when luxury items were finally accessible to non-nobles. The use of decadent color-layering, borders, decorative finishes and flowing letters became the dominating period style. As product competition in post-industrial England skyrocketed, so did the public’s demand for bold, bright and eye-catching typography. More whimsical than the sleek and simple Art Deco style fonts, but with less adrenaline than Wild Western fonts of the same Century, Victorian fonts are recognizable by their ornamentation and lavishly intricate decoration. Many of these revolutionized the way people thought about production, marketing and even graphic design. It introduced thousands of never before seen inventions and technologies. This period of history is strongly associated with the technological benefits of Britain’s Industrial Revolution. England’s Victorian-era spanned from the coronation of Queen Victoria in 1837, until her death in 1901.
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